With both the Chopra sisters' films releasing together, promotions for both films, Priyanka Chopra and Ram Charan Teja film Zanjeer and Parineeti Chopra and Sushant Singh Rajput's film Shuddh Desi Romance, promoted their film on Colors' dance reality show Jhalak Dikhla Jaa on the same day.
First Priyanka Chopra and Ram Charan Teja were on the sets after whom the Shudh Desi Romance cast, Sushant Singh and Parineeti shot their episode.
Shuddh Desi Romance is said to be a fresh rom-com which deals with love, attraction and commitment between Raghu, played by Sushant Singh and Gayatri, played by Parineeti Chopra. The film is being directed by Maneesh Sharma and produced by Aditya Chopra. The film is also set to be released on September 6th, which is the same date Zanjeer, starring Priyanka Chopra and Telugu star Ram Charan Teja in lead roles.
Jhalak Dikhla Jaa has had many stars promoting their films on the show, but this is probably the first time, the show shot episodes back to back with two films promoting one after another on the same day.