Ekta Kapoor, the TV empress, seem to be in a mood to get the Bollywood celebrities Punk'd. She is to join hands with MTV to bring Hollywood's Ashton Kutcher hosted, hidden-camera-practical-joke reality television series to India.
The popular producer, Ekta is said to modify the popular reality show to suit the Indian audiences. Balaji Telefilms CEO, Tanuj Garg was quoted saying, "The format of the show has been changed to suit Indian audiences; we are going to collaborate with the channel to add to the show's star power and also promote our film. So far, we have shot with Nargis Fakhri, Varun Dhawan, Siddharth Kapoor, Shraddha Kapoor, Anu Malik, and Ekta Kapoor."
The American version, hosted by Ashton Kutcher is one of the most talked about and feared show among the Hollywood celebrities and audiences. The celebrities fear seeing Ashton around scared he might be planning to get them Punk'd. The show first aired in 2003 on MTV and was created by Ashton Kutcher and Jason Goldverg. Being Punk'd referred to being the victim of such a prank.
A leading website quoted a source saying, "This American show is hugely popular and Ekta and her team liked the concept a lot. She has decided to team up with the channel to bring this show to India. She has already started working on the project and it is expected to go on air in a couple of weeks. For the show, Ekta has roped in newcomers Siddharth Gupta and Siddharth Bhardwaj, who are also working in her film, 'Kuku Mathur Ki Jhand Ho Gayi'. As the hosts of the show, they will play pranks on celebrities and capture it on camera."
The show is tentatively titled MTV Jhand and it will run for five weeks.