» Pavitra Rishta Replaced By Kumkum Bhagya, A Love Story By Ekta Kapoor!
Pavitra Rishta Replaced By Kumkum Bhagya, A Love Story By Ekta Kapoor!
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After Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani
Ghar Ghar Kii, producer Ekta Kapoor is back with new TV show
Kumkum Bhagya which will replace her show Pavitra
Rishta. She says the new show is a "passionate story of
Kumkum Bhagya, is loosely based on "Sense and
Sensibility" by novelist Jane Austen. The show will be an Indian
interpretation of the novel, following the life of a mother who
runs a marriage hall and lives with the hope of seeing her two
"All I can say is that it's a very passionate story of love..." Ekta said in a statement about the new show.
Talking about Pavitra Rishta that is going off air
soon, the 38-year-old says after "Kyunki..." it was the
most special show for her.
"Pavitra Rishta has been on air for over four years now
and the journey has been most gratifying for me as a maker. After
Kyunki Saas Bhi Kabhi Bahu Thi if there is any other show
which is close to my heart then it is Pavitra Rishta," she
"The characters of Manav, Archana, Arjun, Purvi and now
Ankita-Naren have endeared themselves to the audience, so much so
that they are an inseparable part of their lives. While the
audiences who are hooked on to Pavitra Rishta will
continue to enjoy the show at 6.30 pm, the new show Kumkum
Bhagya will open at 9 pm, drawing maximum eyeballs," Ekta
Kumkum Bhagya will see actor-turned-producer Shabbir
Ahluwalia paired up with Sriti Jha.