After
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi
and
Kahaani
Ghar
Ghar
Kii,
producer
Ekta
Kapoor
is
back
with
new
TV
show
Kumkum
Bhagya
which
will
replace
her
show
Pavitra
Rishta.
She
says
the
new
show
is
a
"passionate
story
of
love".
Kumkum
Bhagya,
is
loosely
based
on
"Sense
and
Sensibility" by
novelist
Jane
Austen.
The
show
will
be
an
Indian
interpretation
of
the
novel,
following
the
life
of
a
mother
who
runs
a
marriage
hall
and
lives
with
the
hope
of
seeing
her
two
daughters.
"All
I
can
say
is
that
it's
a
very
passionate
story
of
love..."
Ekta
said
in
a
statement
about
the
new
show.
Talking
about
Pavitra
Rishta
that
is
going
off
air
soon,
the
38-year-old
says
after
"Kyunki..."
it
was
the
most
special
show
for
her.
"Pavitra
Rishta
has
been
on
air
for
over
four
years
now
and
the
journey
has
been
most
gratifying
for
me
as
a
maker.
After
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi
if
there
is
any
other
show
which
is
close
to
my
heart
then
it
is
Pavitra
Rishta,"
she
said.
"The
characters
of
Manav,
Archana,
Arjun,
Purvi
and
now
Ankita-Naren
have
endeared
themselves
to
the
audience,
so
much
so
that
they
are
an
inseparable
part
of
their
lives.
While
the
audiences
who
are
hooked
on
to
Pavitra
Rishta
will
continue
to
enjoy
the
show
at
6.30
pm,
the
new
show
Kumkum
Bhagya
will
open
at
9
pm,
drawing
maximum
eyeballs,"
Ekta
added.
Kumkum
Bhagya
will
see
actor-turned-producer
Shabbir
Ahluwalia
paired
up
with
Sriti
Jha.
IANS