Sunil Grover's show Mad In India is all set to give tough competition to their "rival" show hosted by Kapil Sharma, Comedy Nights With Kapil. The new Star Plus show is going to be launched on February 16th and will be aired every Sunday at 9 pm.
On the show, Sunil Grover will play 'Chutki', a flirty social network addict hailing from the fictional city of Bharatnagar. The cast supporting Chutki will comprise Dolly Ahluwalia as Mango Dolly and Shweta Tiwari as Katrina Mishra, along with other comedians like Khayali, Siddharth Jadhav, Rehman Khan, Rajbir Kaur and Paritosh Tripathi.
Mad in India is said to comprise of several fun elements such as celebrities, comic acts, glitz and glamour of the rich and famous as well as a peek into the common man's life. The show is divided into segments and Paul will also be seen interviewing celebrities in a segment. However, the celebrities section will feature people from various walks of life. The channel has already shot two episodes of the show with Baba Ramdev in one and Udit Narayan and Mika together in the other.
Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by and of common people. The chat with celebrities on the show will be very different from what people have seen so far. There will not be audience interactions as such but one will get to see different aspects of a celebrity on the show," Golwalkar adds.
Rajeshwar Nair, producer of the show said, "We have given everyone a very definitive character. It's about life in a 'mohalla' and the interactions between them. So, once you give them strong characters, you just put them in a situation, be it corruption or anything and then they themselves will evolve. Conceptually there is no comparison to Kapil's show and that audiences will realise after they watch the show."
Well, by the first look, there seems a lot of similarities between the two show, Sunil's Mad In India definitely has a lot of concepts that has proved successful in Kapil's Comedy Nights With Kapil. Time only can tell if the show would manage to stand out on its own or will go down as just a show like Comedy Nights With Kapil.