Production houses are coming up with new serials but at times the unconventional works or even the daily sagas seem to click. However there are times, the serials flop badly without a trace.
‘Anamika' started off with a ‘chudail' haunting an in-love couple but turned out to be a complete let-down. Another serial which seemed interesting was ‘Amita Ka Amit'. The concept of a ‘fat' girl Amita's complex and her arranged marriage with Amit caught eye-balls initially but fizzled off and wrapped off within a year!
‘Chhanchhan' featured the famous Sanaya Irani ; the initial buzz created around it tagged it a winner. But since its inception, replacements and other reasons led to its end within few months! After the success of the first season of ‘Na Bole Tum Na Maine Kuch Kaha', the second season failed to leave an impact. Though the lead pair of Mohan-Megha clicked, it couldn't fetch the TRPs and sadly, faded off.
Similarly, ‘Ek Ghar Banaaunga' failed, not in terms of performances but due to the time slot. Slowly it dwindled despite the interesting concept of the husband taking responsibility of his wife's family. ‘Sanskaar Dharohar Apnon Ka' suffered badly with both seasons lasting around 6 months going off air quoting lead replacements issues! Another serial ‘Dil Ki Nazar se...' caught the viewers' interest due to the lead Soumya Seth who had been appreciated in her previous serial ‘Navvya' but this serial failed and it wrapped up too soon.
Saraswatichandra, Sanjay Leela Bhansali's mega-saga never picked up from the beginning and is still low on TRPs. ‘Bani- Ishq Da Kalma' started off with the concept of Punjabi rural villagers' dream of marrying off their daughters to NRI. However, slowly the serial lost its plot and is now dwindling. The story beginning with Simar's dreams, ‘Sasural Simar Ka' struggled and is still trying to keep up with time leaps.
Serials going flop, however, don't deter the production houses to bring on new serials with new concepts, angles and faces. Only time will tell whether we shall get to see more serials which touch the viewers' chords.