The
buzzing
streets
of
New
York's
Times
Square
saw
the
promos
of
Indian
TV
show
Mahakumbh-
Ek
Rahasya,
Ek
Kahani
being
played
out
for
a
potential
overseas
audience.
It
is
a
case
in
point
that
while
Indian
television
is
growing
out
of
kitchen
politics
and
run-of-the-mill
concepts,
promotional
activities
are
also
getting
bigger.
The
mytho-thriller,
which
airs
on
Life
OK,
was
promoted
at
Times
Square
as
well
as
few
other
parts
of
Manhattan,
said
a
statement
from
the
channel
Monday.
The
overseas
campaign
was
executed
with
the
support
of
21st
Century
Fox,
a
conglomerate
of
Fox
Star
Studios,
owned
by
Star
Network.
"Considering
the
storyline
of
'Mahakumbh...',
the
show
has
a
lot
of
references
to
an
international
conspiracy
related
to
Mahakumbh,
it
was
important
for
us
to
grab
attention
of
our
loyal
and
potential
overseas
audiences.
"The
promo
was
strategically
screened
on
Times
Square
in
order
to
reach
out
to
the
masses
in
one
go.
While
'Mahakumbh...'
was
our
first
attempt
to
gain
worldwide
presence,
we
will
continue
to
focus
on
international
markets
in
future
as
well
for
our
upcoming
shows," a
channel
spokesperson
said
in
a
statement.
"Mahakumbh.....",
that
went
on
air
Dec
15,
is
a
thriller
about
a
boy
who
has
supernatural
powers.
The
gripping
series
features
actors
like
Gautam
Rode,
child
artist
Siddharth
Nigam,
Seema
Biswas,
Payal
Rajput
and
Manish
Wadhwa.