Unveiling its latest timepiece for the Indian customer, a Swiss
watch major made MTV VJ
Jose as its new icon.
"Wearing watches also builds up attitude unlike in past when
checking up the time was the only pre-requisite," Jose, the heart
throb among young female audiences, told here unveiling a luxury
Swiss watch range.
Jose, who believes different genres of reality shows have now
contributed immensely in building up the profile and style
statement of every single youngster in the country, feels blowing
up on consumer front to dress up yourself is not a sinful act for
even the middle class youth anymore.
"For instance donning T-Touch Expert Solar, drawing from solar
energy, will no doubt add up to the confidence level of a fashion
conscious youth. We have been touching phones so far, now he will
touch watches after charging in sunlight and differently priced," he quipped.
"This is the first ever touch-screen watch powered by solar
energy with multi-function touch screen display," a spokesman