Television
ratings
agency
BARC
(Broadcast
Audience
Research
Council)
has
decided
to
suspend
its
weekly
ratings
of
TV
news
channels
for
a
period
of
three
months
to
review
and
augment
the
current
standards
of
data
amid
a
controversy
surrounding
its
viewership
data,
for
TV
news
channels,
which
includes,
Hindi,
Regional,
English
News
and
Business
News
Channels
with
immediate
effect.
Regarding
the
same,
Punit
Goenka,
Chairman
of
BARC
India
Board
said
in
a
statement,
"Given
the
most
recent
developments,
the
BARC
Board
was
of
the
opinion
that
a
pause
was
necessitated
to
enable
the
industry
and
BARC
to
work
closely
to
review
its
already
stringent
protocols
and
further
augment
them
to
enable
the
industry
to
focus
on
collaborating
for
growth
and
well-natured
Competitiveness."
Sunil
Lulla,
CEO,
BARC
India
said,
"We
at
BARC
take
our
role
in
truthfully
and
faithfully
reporting
'What
India
Watches'
with
the
greatest
sense
of
responsibility
and
work
with
integrity
to
ensure
that
our
audience
estimates
(ratings)
remain
true
to
their
purpose."
He
added,
"Besides
augmenting
current
protocols
and
benchmarking
them
with
global
standards,
BARC
is
actively
exploring
several
options
to
discourage
unlawful
inducement
of
its
panel
home
viewers
and
further
strengthening
its
Code
of
Conduct
to
Address
Viewership
Malpractice."
The
News
Broadcasters
Association
(NBA)
has
also
welcomed
the
decision
of
the
BARC.
President
Rajat
Sharma
said
in
a
statement,
"Recent
revelations
have
brought
disrepute
to
the
measurement
agency
and
by
extension
the
broadcast
news
media.
The
corrupted,
compromised,
irrationally
fluctuating
data
is
creating
a
false
narrative
on
What
India
Watches
and
has
been
putting
pressure
on
our
members
to
take
editorial
calls
that
run
counter
to
the
journalistic
values
and
ideals
of
journalism.
The
current
atmosphere
of
toxicity,
abuse
and
fake
news
is
no
longer
tenable
and
NBA
as
the
custodian
and
guardian
of
Indian
broadcast
media
believes
a
bold
step
of
putting
ratings
of
news
genre
on
hold
will
help
in
improving
the
content."
He
added
that
for
many
years
NBA
has
been
highlighting
its
concerns
about
the
veracity
of
TV
viewership
data,
which
have
been
prone
to
irrational
fluctuations,
and
the
recent
events
have
shown
that
there
is
much
more
at
stake
than
just
the
news
channels'
popularity.
He
added
that
a
healthy
and
vibrant
TV
news
industry
is
vital
to
Indian
democracy.