Sukumar started his career by delivering superhit movie Arya. After that, he failed to deliver films on par with his first movie. Though, they were not big hits, none of his films were duds nor below average film. Naga Chaitanya, who fumbled with the first film, delivered a hit with Ye Maya Chesave and proved that he would suit at best for lover boy characters. Now, they have joined hands for 100% Love. let us see what they have offered.
Balu (Naga Chaitanya) is a topper in Class X, Intermediate and in Eamcet. He joins an engineering college. He doesn’t have any other thing in mind except studies. His father (Naresh) invites his niece Mahalakshmi (Tamanna) from her village to pursue higher education in the city. Maha too joins the same college. She wonders at Balu’s IQ. So, she request him to help her in academics, as she comes from a Telugu medium school and she becomes the topper. This irks Balu and tries to divert her attention and in the process of this cat and mouse game, another classmate Ajit (Anand) becomes the topper.
Realising this, Balu and Maha compromise with each other and decide to deviate the attention of Ajit and succeed in it with Balu again capturing the top slot. When Maha admits that Ajit is great, as he was short of just two per cent, despite their attempts to deviate his attention. This causes heartburn to Balu, as he had lots of ego and chides Maha leading to their separation. The rest of the story revolves around how they rekindle their relationship.