Dr Rajasekhar had no notable hits to his credit in recent times. Almost all his films faced successive failures. Recently, he was able to show his face smiling with a moderate hit like Yevadaithe Nakenti. Though not a blockbuster, the film remained an above average grosser. After that Rajasekhar and Jeevitha came across the Kannada film Anna Thangi and both of them were impressed with the subject. Incidentally, the project was proposed by Super Good Films, which had earlier made a film Simharasi with Rajasekhar as hero and Rajasekhar immediately accepted it. VR Pratap, who gave a hit like Nuvvu Vastavani with Nagarjuna wielded the megaphone for the flick.