Kalyanram had a peculiar career right from the beginning. His first two films Abhimanyu and Tolichoopulone were flops. Then he launched his own banner 'NTR Arts', named after his grandfather, thespian of the Telugu cinema, N T Ramarao and the film Athanokkade with debutant director Surender Reddy, which proved to be a blockbuster. Again, two of his films Asadhyudu and Lakshmi Kalyanam bumped at the Box Office. To revive his past glory, he produced a film Hare Ram under his own banner again and the film began with a near hit talk. He chose Swarna Subbarao as the director, who had earlier directed Balakrishna for Vijayendra Varma, which was a flop. Learning a lesson from the flop, Swarna Subba Rao, changed his name as Harshavardhan to direct Hare Ram. With a gripping movement of the story, the film was targeted to appease the mass audiences and his effort turned fruitful.