Trivikram Srinivas, who entered the Telugu Cinema as a story writer, excelled as dialogue writer too. After giving successful stories to some films, he became a director. He had got an opportunity to direct Mahesh Babu. With Pawan Kalyan facing hiccups with successive flops, Allu Aravind had decided to rope in Trivikram, who gave a hit like Athadu of Mahesh Babu, for Pawan Kalyan's flick to be produced under Gita Arts banner. The film achieved a big hype right from the day the muhurat was shot and the audiences in general and Pawan Kalyan's fans in particular kept high expectations on the film.