Several stories on youth and love subjects have come on the screen this year, but only a few have won the hearts of the audience. Siddharth Rajkumar, nephew of Krishnamraju, has made his debut as hero through Keratam. Incidentally, the movie is also launchpad of Heroines Aishwarya and Rakul Preet Singh and director Gautham Patnaik, brother of RP Patnaik. As a result, these novices have tried to cook a new dish but has failed to deliver a mouth-watering recipe.
Siddhu (Siddharth Rajkumar) has four friends and all of them study together in a school. There are three girls, who join their gang. Siddhu's father (Bheemineni Srinivasa Rao) is an honest government employee. All these friends complete their plus two and join the college. As they grew up, Siddhu develops love towards Gita. Once a senior student called Robo teases Gita and Siddhu challenges him and wins over him in bike race. Later, Robo tries to molest another girl in the lab, but Siddhu and his friends bash him.
Accidentally, Robo picks a live cable and suffers electric shock. Then, the police start searching for the boys. Siddhu and his gang takes shelter with their principal, who pleads with the police not to book a case against him as it would spoil their career. In the police station, the friends confess that Siddhu is in love with Gita and that is the reason why they tried to bash Robo. Later, all the friends warn Siddhu to forget his love and concentrate on career, but Siddhu ignores it. They desert him and Gita too listens to her parents and decides to concentrate on studies and turns a doctor. At this juncture, Siddhu’s father retires and agrees to shed the money as bribe to get a government job to Siddhu. However, Siddhu fails to turn up to the interview and loses the job. What happens next should be seen on-screen.