Puri Jagannath and Ravi Teja have united for their fourth film after the hat trick hits Itlu Sravani Subrahmanyam, Idiot and Amma Nanna O Tamila Ammayi. The director highlights the pros and cons of the film industry and how the technicians are exploited. At the same time he satirizes the media, the yellow journalism and the sheer reverence of the fans towards the film stars. As a whole the film is "for, of and about" the film industry.
Ravi (Ravi Teja) works as an assistant director and Narayana (MS Narayana) as co-director for director Idli Satyanarayana (Brhamanandam) in the Telugu film industry. During the shooting Ravi meets Sandhya (Siya), a group dancer. Sandhya's sister Surekha (Surekhavani) get married to Rambabu (Krishna Bhagawan) who harasses her only to exploit Sandhya. Ravi narrates an interesting story to the producer (Sayaji Shinde). But he is not ready to take the risk with a debutant director like Ravi.