Gopichand had a strong connection with the Ee Taram banner. In fact, the banner was launched by his father T Krishna along with Pokuri Babu Rao. After the demise of T Krishna, Pokuri Babu Rao continued to produce hit films like 'Neti Bharatam, Repati Pourulu' under the banner. T Krishna's son Gopichand made his debut under the banner in the blockbuster 'Ranam'. Now the success of this producer – hero combination has been repeated – this time under BN Ramana's direction.