The shooting of Aadivaram Aadavallaku Selavu directed by Raja Vannemreddy and produced by Lela under Manga Movie Makers banner is on in and around Hyderabad. Presently shooting is in progress at Kukatpally. Speaking on the occasion, Brahmanandam says, 'We are making the film with an aim to make the audience laugh heartily. It is the story of a group of individuals and each family, housed in seperate apartments, will have a different story. As a whole, the audiences would get a feel of watching a good entertainer at the end.' Abhinayasri says, 'I am playing the role of a classical dancer in this film and I am confident that this film would give me a good break as an artiste.'
Director Raja Vannemreddy says, 'Dasari Narayana Rao complimented me after watching Kshemamgaa Velli Laabhamgaa Randi. He told me that he had prepared a good subject for me when I met him recently. He is cooperating with us concerning every aspect for this film. We launched the film through Dasari Padma. I thank him very much for preparing such a good subject and everyone who watched this film would agree that women should get a holiday on Sunday. We are making the film as an entertainer coupled with a bit of sentiment. We are planning to complete the shooting by November 15 and release the film in January. The film has only one song, which is also the title song and was rendered by Jesudas and tuned by Vandemataram Srinivas.' Kovai Sarala is playing the role of Apartment Ramulamma while Sivaji is doing a special role in this film and Suhasini playing opposite him.