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No more dubbing in Tollywood

Tuesday, November 07, 2006

The Producers Council of Telugu films which met on October 23 in a special general body meeting discussed various issues pertaining to the Telugu film industry. The discussions were reviewed by the executive body later and took some key decisions. As a majority of the film producers sought a ban on the dubbing films in Telugu, the producers council had come to a decision to stop entertaining the dubbed films in Telugu. In a statement released to the press and also through an advertisement, the Producers Council says, 'The producers who make films with low-budget are not getting theatres to release their films. It is well aware that many people in the film industry would get employment through such small budget films. As of now, more than 200 films had completed their shooting, got the first copy ready but failed to see the light. They were remaining in the labs. However, the other language films are being dubbed into Telugu and are being released in theatres with ease.

It is surprising to note that an equal number of dubbing films are being released along with the straight films. Because of these dubbing films, the small budget films are almost vanishing, thereby several workers in the film industry were losing employment opportunities. Further, nobody is coming forward to make small budget films as they fear that they could not release the film in time. So, it has been decided to urge all the Telugu film producers to stop making dubbing films from November 6, 2006. Those who had already decided to dub the films and purchased the rights from other languages should produce the copies of the rights purchased from the original maker, other lab confirmation letters etc., to the Producers Council within a week and register themselves with regard to these dubbed films. Those who registered with the Producers Council about the dubbing rights would get complete cooperation from the council. Such producers could release their dubbing films at any date as per their choice and convenience.

But such applications will not be permitted after the due date. If any of the Telugu producers who turna blind eye towards this resolution would not get any kind of cooperation from the Producers Council.' The council also discussed some more points in the meeting. But no decision was taken on these issues and would be decided later. They are: Stop giving advertisements to the film magazines, as some of them were exploiting the situation by resorting to false propaganda either in positive or in negative way. It may be mentioned here that it was already resolved not to give big advertisements like half page / full page in newspapers and dailies. Now it was planned to implement the same rule to the film magazines. The film units are resorting to some other kind of publicity in the name of paid coverage. The film magazines are publishing the interviews of producer / director / hero of a particular film. Though it looked as an interview, the film magazines used to charge for it which is called 'Paid Coverage' in the film parlance. The Producers' Council is also planning to stop such practice in future. However, the Council is yet to announce its decisions on these issues.

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