Tollywood has a new entrant - a nobody who landed directly in Hyderabad from Chennai. He was a stranger to Hyderabad himself. He was a small television personality in a Madras based TV channel. He had to struggle to rise in the industry and one fine morning the moment he had been waiting for arrived. He never looked back. Now he is one of the busiest personalities in the film industry. Luck has taken him to the heights of creating a new trend in Tollywood-Jintata Chita Chita Jintata Taa. These words have taken Tollywood by storm. He pocketed this opportunity which Rajamouli. That's the reason why it is said that popularity can take a man to top.