NRI's dont quote high prices
Monday, October 16, 2006
Many non resident of Indian are becoming exhibitors with hopes of making some extra income apart from the joy of actually being a part ofthe industry itselfa. Exhibitors in turn are increasing taking over distribution to prevent loosing money in their film exhibition deals and also to get more fame and name on websites. Ultimately, all of them are investing their hard earned money (after tax deduction) on "NRI" ( Non Refundable Investment). Most of us know and should remember that Telugu Maha Kavi of Maha Prasthanam Sri Sri's words "Thalli matalu chevina pettaka Pattanam lo Brathukudamani Bayalu derina batasariki yentha kashtam Yentha kashtam". Just because of the profitability of film distribution and the dream of distrubuting movies overseas, the reates that they quote are insanely high. These rates are "skyscraping" in 2006 as distributors quote prices double the price they offered for for a films worldwide rights. Please note that I am not implying for you to stop buying movies, to stop distributing telugu movies or to offend the distributors at all. It is just a request to analyze each NRI distributors real intentions and their contribution to the industry.
"We
all
know
that
all
the
movies
are
not
block
busters
or
not
industry
hits"
An
NRI
Away
from
home,
away
from
family
and
friends
and
away
from
his
Motherland
in
a
new
country
tends
to
work
harder,
smarter.
He
uses
his
capability
in
the
the
place
of
his
residence
and
puts
into
practice
transfers
his
knowledge
to
the
local
work
force.
As
a
result,
he
is
considered
asset
to
the
country
of
his
residence.
He
ultimately
looses
money
once
he
ventures
into
distribution&exhibition-just
as
Sri
Sri
said
-"Mabbu
Patti
Gali
kotti
Vana
vasthey
Varadha
vasthey
baYam
vesthey
........batasariki
Yenth
kashtam
Yentha
kashtam"
-Cinema
vesthey,loss
vasthey,
dabbulu
pothey,appu
chesthey.....Parayi
desamlo
brathukudamani
bayalu
derina
NRI
ki
yentha
kashtam
yentha
kashtam."
This is my plea to all foreign distributors/exhibitors. It costs us a lot to distribute/exhibittelugu films. Please prevent quoting high prices and predict loss of money with these ventures. I hope I have not offended anybody. Looking at the situation at hand, I sincerely urge all the movie distributors to start thinking about this matter....
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