Union minister and director-cum-producer Darsaka Ratna Dasari Narayana Rao spoke in favour of small films at the 100 days celebrations of Aadivaram Aadavallaku Selavu directed by Raja Vannemreddy and produced by Leelarani Vannemreddy.
"The film industry was born with small budget film. My wish is that small budget films should live long. We should not forget small budget films, though we rise to a higher level. We should not move with ego on the success of big budget film and ignore the small budget films. We should ensure that the small films live. One should completely believe in the story while making movie. It would definitely become a big hit. The live example for this principle is the success of Aadivaram Aadavallaku Selavu. The film was produced with a mere Rs.96 lakhs. But it collected Rs.4 crores. There are many innovative writers and directors. I appeal to all of them to come out with good stories," said Dasari.
The programme was launched with the lighting of the lamp by Smt Jayasudha. Jayasudha handed over the memento to writer of the film story Dasari Narayana Rao. Later, Dr.D Ramanaidu, K Raghavendra Rao, Vadde Ramesh, K Devivara Prasad, B Gopal, Yarlagadda Lakshmi Prasad, Kaikala Nageswara Rao, Dr KL Narayana, Achanta Gopinath, Rojaramani, Raja, Tammareddy Bharadwaja, R Narayana Murthy, Relangi Narasimha Rao and others handed over the mementos to the artistes and technicians of the film unit.
Dr Ramanaidu said at the occasion, "Such films which had both entertainment and good message should come up in more numbers. Our directors and producers should concentrate on good subjects." R Narayana Murthy also reminded that Dasari Narayana Rao made Raja Vannemreddy to drive a serious point in an entertaining way into the hearts of the audiences. Tammareddy Bharadwaj complimented Dasari for making efforts to give new lease of life to small budget films. Later, director Raja Vannemreddy thanked Dasari and others who extended co-operation in making the film.