The audio of Athadevaru launched under the Sai Shruti 2 D Creations banner was launched on January 16. It has Kesava Teertha playing the male lead role. Thespian Akkineni Nageswara Rao attended the programme as chief guest and launched the audio of the film. He says, 'These days film production has become a costly affair. There is a change in the attitude of the audiences also for every day. So, making the film in itself is a great thing.
However, the audiences will always welcome good films. I wish Athadevaru would also be welcomed by one and all and the music would also be a big hit.' Several guests who attended the programme also expressed the wish that the film would be a big hit. Nangunuri Chandrasekhar says, 'My wife is the presenter of the film.' Producer Mettu Suryaprakash says, 'We are planning to release the film by the end of January.' The film has tunes from Kurakula Vijay while Aditya Music is marketing the album.