Shooting of director Vara Mullpudi's film under the banner of Markwell Entertainment started at Ramanaidu Studios in Hyderabad on June 21. The film will be presented by SS Rajamouli. The main star cast is Rajiv Kanakala , Allari Naresh and Preeti Jhangiani.
In the launching ceremony dignitary like NT Rama Rao was present. The muhurat shot was picturised on Naresh and the scene was directed by K Raghavendra Rao. While cameraman VV Vinayak shoot the scene.
The event started with puja performed by EVV Satyanarayana. Speaking on the occasion, presenter Rajamouli said, 'Chandu and me used to direct ads for some government schemes. At that time, Raghavendra Rao told us to learn techniques from Bujji (Vara Mullapudi). Like that, we came in contact with each other. The story narrated by Vara last year inspired me. I thought of directing that film but changed my decision as it was the subject of Vara. The film had several commercial elements and both the heroes' roles would compete with each other. There is a lot of scope for performance for both of them. Generally, a film which had good amount of suspense will not have scope for sentiment. But this film has both the sentiment and suspense elements.'
Director Mullapudi Vara said, 'I am very happy that Rajamouli has come forward to present the film, and Chandrasekhar Yeleti has accepted to pen the screenplay. Moreover the subject had got perfect and suitable artistes. The first schedule would be from June 25. The second schedule would begin in Vizag from July 10. There are four songs which will be purely situational.'
Dialogue writer Harshavardhan said, 'I am lucky to write dialogues for a good subject.' When Chandrasekhar Yeleti said, he liked the story very much, I agreed to script the screenplay.'
Both the heroes expressed their happiness for getting good roles which had a lot of scope to perform. Smitha, Ghajal, Kota Srinivasa Rao, Ali, Vijayaranga Raju, Giridhar, Melkote, Raghu Karumanchi, Narsing Yadav, Vankat were the other casts of the film. Cinematographer of the film is PKH Das, while editing will be done Chandrasekhar. Jonnavittula, Sahiti, Ananta Sriram will give the lyrics, action director is Ram-Lakshman, art by V Narayana Rao, music director is Vijay Kurakula, while SP Chandra is the executive producer and Markwell Entertainment is the producer. The story of the film has been written by Vara Mullapudi and he too will be directing the film.