Shooting of a film directed by I Srikanth and produced by Palli Kesava Rao and K Kishore on the banner of Sriramachandrulu Films with Sivaji, Ravikrishna and Brahmanandam and Kamalini Mukherjee in the lead was launched on August 28. Earlier, AM Ratnam performed puja activities. Then Padmalaya Varaprasad and Narasaiah handed over the script to the director and producers. Later Nukarapu Suryaprakasa Rao gave the clap, Kiran switched on the camera for the muhurat shot picturised under the honorary direction of Thammareddy Bharadwaja.
Speaking on the occasion, Brahmanandam said, 'The producers had earlier produced a successful film called Sriramachandrulu. Now they started their new banner on the same name and are making this film. I wish the film a big hit.' Sivaji said, 'The film is the remake of a successful Bollywood movie Bhagambhag. I am very happy to act along with Ravikrishna, son of popular producer AM Ratnam.' Ravikrishna said, 'When the producer asked me to play a role in his comedy film, I felt surprised. But after learning that it is the remake of Bhagambhag and after impressing at my role in the film, I gave the nod.'
Gurunatha Reddy said, 'I had produced Bhukailas (Yekaram 50 Kotlu) recently and is acting as the presenter for this movie.' Palli Kesava Rao said, 'We are very confident that the film would be a definite hit. Beside the heroes Sivaji, Ravikrishna snd Brahmanandam, heroine Kamalini Mukherjee too has a lot of scope for performance. The regular shooting of the film would begin from September 18 and it would continue for about 10 days. Later the shooting would continue at Bangkok, Singapore and Malaysia from October 15.'
Director I Srikanth said, 'I earned a good name as a director with films like Little Hearts and Sriramachandrulu. However, I have a strong belief that this film would earn me a commercial director's image.