Producer said, "Regular shooting was launched on June 6 and it should continue till October without a hitch. Post-production work will start in November. Earlier, I produced Nagarjuna starrers Vicky Dada, Allari Alludu, Sitaramaraju and Nenunnanu and I was happy with the results. I am confident that this movie will be another record breaker."
Director Sreenu Vaitla commented, "This being my first collaboration with Nagarjuna, I am ensuring that all the commercial elements are included to satisfy all classes of audiences, especially Nagarjuna's fans."
Manmadhudu, Mass and Don, released in December, proved to be hits, so this time too, the makers are planning to release the movie in December.