Gunashekar said that the script was written keeping Allu Arjun in mind and only he can do justice to the role. The film will go into regular shooting from January.
Mani Sarma is scoring the music for the film and he has been composing some wonderful numbers for the film for the past three months. Veturi has penned the lyrics and RD Rajashekar is the cinematographer. A joint family consisting of 50 members will act in the film.