VV Vinayak attended the programme as chief guest and launched the audio. Speaking on the occasion, the director said, 'I was inspired by EVV to take up direction. Though I could not get any opportunity to work as an associate with EVV, I was able to direct his son's film now. I feel proud to read my name along with EVV on wall posters. I generally prepare complete script before going to sets and I get inspiration to pen the script by watching the films of Jandhyala and SV Krishna Reddy. Naresh is a good artiste and could play any kind of role.'
MM Srilekha scored music for the film, while Bhaskarabhatla penned the lyrics. Supreme music is marketing the audio. Several prominent film personalities including EVV Satyanarayana, Rajasekhar, KS Ramarao, Ali, Venumadhav, Ashok Kumar, C Kalyan, Kota Srinivasa Rao, Chalapati Rao, SV Krishna Reddy, K Achireddy, political personalities like Maganti Babu, Subhash Chandra Bose and others attended the programme.