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"Even if a person doesn't hold big degrees like engineering, but has good command over English vocabulary, the talent for interacting with others and oratory skills, they could earn a handsome salary in a particular sector. That is called BPO. In ordinary parlance, it is called call center. The present day youth is showing much interest to gain a job in these call centers. We have prepared a good subject with these call centers in the backdrop wherein we have highlighted the present generation's attitude and mindset through our film," says Kanmani who has directed Call Centre produced by Katragadda Lokesh and Yarlagadda Venkata Ratnakumar, with Vamsikrishna, Puja, Priyanka, Vijayanand and others in the lead. Producers say, "Not only the metro culture, our film also has the rural backdrop. There are many scenes that touch the hearts of the audiences. We are making efforts to release the film on September 11." Camera is by Anji, music is by Sai Karthik.