Senior director-producer Sagar gave the clap, M.L.A. Santhosh Reddy switched on the camera and Telugu Film Producers' Council President Tammareddy Bharadwaja directed the muhurat shot picturised on Charmi and Kota Srinivasa Rao.
Producer Rajasekhar said, "The film's story will be the real hero and the script will revolve around Charmi. The audience will find all elements of entertainment. I have no doubt that this film will be a bigger hit than Yamagola Malli Modalaindhi. The regular shoot will start from December 12th and is expected to wrap up by March-end to be released for the summer vacation."
Director Pawan said, "I have thoroughly planned the script, screenplay and direction for this film and I thank Charmi for accepting our project as soon as she heard the story."
Charmi has bagged a female-oriented role in a flick being produced by Rajasekhar under Frames Entertainment banner and directed by Pawan, who is debuting in Telugu film industry with this film. The film's muhurat was held recently at a specially-erected set in the Uppal area on the outskirts of Hyderabad. Rajasekhar is the producer of Yamagola Malli Modalaindhi.