Executive producers Pallemallu Shyamsundar Reddy and Danda Subbarami Reddy said at a recent press meet, "This is a triangular love story. Two close friends accidentally fall in love with the same girl; who wins her heart is the climax. Rakhee is playing another important role along with the hero. We have completed the recording of all five songs. We planned the film in three schedules. Shooting is planned for Hyderabad, Vizag and Araku Valley and their surrounding areas."
Producer-director Harikrishna Reddy added, "I have gained experience in the film industry as an assistant director and co-director by working for several films. My friends and I have planned this film drawing on our experiences. It is a different love story and we have decided to stick to the schedule, complete the film on time and release it as a Dussera gift. The film will cater to all audiences with the right doses of love, family sentiments and entertainment."
Nanaji, Gautham, Swamy and Devisri are in the cast. Lyrics are by Rama Rao, music is by Rajkiran, camera is by Mallik Vinnakota and art is by Choudary. Story, dialogues, screenplay and direction are by Harikrishna Reddy.