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Shooting of Keka directed and produced by Teja under the banner of Chitram Movies was completed recently. Giving the details to the media, Teja says, "After a gap of five years I am producing a film under my own banner. I had to see whether the route in which I was going was correct or not. I realized that I was dishing out stereotyped movies. So I took a two-year gap and brought out this film in a new format. It would be very attractive to all classes of audiences. It is a screenplay-based subject and I thought that there should be a good cinematographer and selected PC Sriram for the slot. Several friends in the film industry found fault with me for selecting him. In order to please PC Sriram and to narrate the story to him, I translated my script into English for about three months and then narrated it to him and made him agree to work for the movie. Chakri also scored good music for the movie. The title song of the film was rendered by him. Presently re-recording work is in progress. There are six songs in the movie. For now, we are releasing the audio through an FM channel. We will release them into the market after the film hits the screen. We are introducing 36 new faces to Telugu film industry through the movie. We are making efforts to release the film on October 2 with 150 prints." Lyrics are by Chandrabose, Sirivennela Sitarama Sastry, Kandikonda, editing is by Shankar, while story, dialogues, screenplay and direction are by Teja.