While
the
film
industry
loves
to
whip
up
some
mystery
about
movies
that
are
under
production
for
a
novel
promotional
activity,
Teja,
who
is
producing
and
directing
Kayka,
has
hit
upon
a
novel
promotional
activity
that
has
the
entire
industry
excited.
Producer
Teja
is
also
writing
the
story,
screenplay
and
dialogues
and
directing
Kayka,
also
spelled
Keka.
This
has
already
garnered
plenty
of
attention
as
the
publicity
stills
don't
show
the
faces
of
the
lead
pair
very
clearly,
lending
an
element
of
mystery.
Teja
has
also
chosen
not
to
reveal
the
names
of
the
lead
pair,
who
are
both
debutants.
The
movie's
stills
show
the
lead
pair
in
some
of
the
most
romantic
poses
against
even
more
scenic
backdrops.
Though
Teja
held
a
press
meet
to
release
the
promotional
stills,
he
refused
to
divulge
the
names
of
the
hero
and
heroine,
whom
no
one
in
the
audience
recognized.
Meanwhile,
trailers
of
the
movie
have
aroused
the
interest
of
TV
viewers
and
the
curiosity
factor
is
being
fanned
to
fever
pitch
by
Teja's
refusal
to
reveal
the
star
pair's
names.
The
only
confirmed
fact
is
that
the
cinematography
is
by
celebrated
camera
man
P.C.
Sreeram,
who
has
captured
all
the
scenes
with
his
magical
touch.
Teja
is
reported
to
be
thrilled
with
the
rushes
of
the
film
so
far.
Insiders
say
that
the
post-production
is
going
on
simultaneously,
thereby
cutting
down
on
the
release
time
and
other
overhead
costs.
Teja
is
known
to
take
new
faces;
Uday
Kiran,
Nitin,
Navdeep
and
Salim
Panda
all
owe
their
first
films
to
him.
But,
this
time,
he
seems
to
have
set
a
new
standard
-
star
cast
sans
names.