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Shooting of a film called Maro Charitra was launched at a private building in Jubilee Hills under the direction of R Venu and produced by RV Venugopal on the banner of RVG Movies with Mithra and Farah Khan in the lead. Baby Sphurti gave the clap while Dr MS Rao, a well-wisher of the director and producer, switched on the camera for the muhurat shot. Director says, 'We chose the title of K Balachander's film 'Maro Chitra' again as it suits at best for our subject. Though this is also a love subject, the old film has nothing to do with our film nor there will be any similarities. Earlier I had directed a film called 'Kotha Katha' and I maintained the novelty in choosing the title. The film had a good element that touches the hearts of audiences. We will launch the regular shooting from March 10 and complete it within 70 days.' Dialogue writer VSP Tenneti says, 'The young generation should not only dream of something but also try to achieve them. The story of the film is based on this theme. The hero of the film is a journalist. The film would also touch the national integration part too. Music Director Jaikanth, who won award at national level is working for the film.' Director says, 'The point narrated by the director had impressed me. There are six songs in the flick and all of them were situational. Nazar, Ali, Kalabhavan Mani, Tanikella Bharani and others are in the cast. Camera is by Amar, while story, screenplay and direction are by R Venu.