The producer said, "Sri Shankar has scored the music. The film, which was shot in Hyderabad, Rajahmundry, Razole and Chennai, has all the qualities to attract all classes of audiences and it is basically a romantic entertainer."
Director Nani Krishna said, "It is the story of a bad boy who could not even pretend to be a good boy. We are trying to unveil love in a novel angle, while giving the message that love doesn't need glitz or glamour. Though novices, both the hero and heroine performed well."
GV, Venu Madhav, Sana, Duvvasi Mohan, Visweswara Rao, Baby Anusha and Jayashankar Reddy are the supporting star cast.
Camera is by Balu; lyrics are by Kaluva Krishna Sai and set to music by Sridhar Shankar. The film is being produced by Sudhakar Reddy, Hari Prasad Reddy and Venkateswar Reddy.
Efforts are being made to release the film in September.