ANR gave the clap for the first shot, D. Rama Naidu, Naga Chaitanya's maternal grandfather, switched on the camera for the muhurat shot filmed under K. Raghavendra Rao"s honorary direction.
Sumanth, Akkineni Venkat, Nagarjuna, Suseela, Srinivasa Reddy, Sushant, Amala, Akhil, D. Suresh Babu, Venkatesh, Rana, Dil Raju, V.V. Vinayak, Sukumar, Srinu Vaitla, Boyapati Sreenu, Vamsy Paidipalli and D. Sivaprasada Reddy attended the function.
The film will be directed by Vasu Varma, who is coincidentally making his directorial debut with this movie, and Dil Raju will be producing it. The heroine is yet to be finalized. Sandeep Choutha will score the music.
The film will start regular shooting schedule on November 23, Naga Chaitanya's birthday.