Named after his grandfather, the late Nandamuri Taraka Rama Rao, a giant among actors and former CM of Andhra Pradesh, the young star is called Tarak by his family and friends.
Born and bought up in Hyderabad, junior ntr displayed his latent talent at an early age and essayed the role of Lord Rama in the movie Bala Ramayanam (1996), when he was just 13.
His second venture, Ninnu Choodalani, in 2002, was not a great box-office hit. But his later ventures such as Student No.1, Subbu, and Aadi brought him to the Telugu audience's attention. Naaga didn't do well in 2003 but Simhadri saved him in the same year. The rest of his movies were more or less average hits, some more than others.
It was in 2007 that Yamadonga took junior ntr to new heights and he grew from a teenage attraction to a mature actor. Even the late Shoban Babu commented that now he had done everything to please all sections of audiences, much like Shoban's other favourite actor, Mohanbabu.
Nandamuri Taraka Rama Rao has quite a way to go before he comes on par with his grandfather, but if he continues playing his cards right, then junior ntr will surely go places even his grandfather may have only dreamt of.