This film is a love story and showcases the rainbow of emotions and feeling that accompany love. The director says, "Love stirs up a kaleidoscope of emotions, enough to rival the rainbow! The film is about a love struck couple and when I told my friends this story, they insited that I make it into a movie. And that is how Rainbow came to be."
The director assured the media that the movie had all the commercial elements. Balabhadrapathruni Ramana has penned the story and the Paruchuri Brothers have scripted the film.
Nihal, debuts as music director with this film and Santhosh Srinivas weaves his magic with his camera work once again.