Speaking to the media, the director said, "I thank directors Kodi Ramakrishna, S.S. Rajamouli, Srinu Vaitla and Samudra, who made guest appearances as themselves in the movie. Rajamouli performed like a professional artiste in this movie. Debutant music director Nihaal has composed the music and already the audio has proved to be a chart-buster. Rahul has given an excellent performance. We are confident that the audiences will turn the film into a big hit." He feels that the movie will be very colourful and beautiful just like a rainbow.
The film is a romantic entertainer and Rahul's role is said to be similar to his role in Happy Days. Popular singer Nihal will be crooning for the songs in this movie. Sunita and Suchitra Chandrabose are the female playback singer and choreographer respectively. Paruchuri Venkateswara Rao, Gollapudi Maruti Rao, Dharmavarpu Subrahmanyam, M.S. Narayana, Sunil, Uttej, Sivareddy and Kondavalasa Lakshmana Rao are in the supporting cast.
The film is set to release on October 2nd, Gandhi Jayanthi.