The second film of Ram Charan, son of Mega Star Chiranjeevi, directed by SS Rajamouli and produced by Allu Aravind under the banner of Gita Arts, was formally launched at Film Nagar Cultural Centre in Hyderabad. Producer DVS Raju gave the clap, while D Ramanaidu switched on the camera for the muhurat shot picturised on gods' portraits under the honorary direction of Chiranjeevi. Earlier puja activities were performed and those who participated in the function include Pawan Kalyan, Nagababu and Allu Arjun.
Speaking on the occasion, Allu Aravind said, "When we approached Rajamouli to direct Ram Charan, he agreed to direct his second film. All of us are impressed with the story brought by him. Earlier, we had doubts whether Kajal would suit the heroine's character or not. But after watching the photo shoot by Rajamouli, we convinced that she is okay in all aspects."
Rajamouli said, "This is an action-packed love story. I was able to impress Allu Aravind, Chiranjeevi and Ram Charan with my story. It is the story of a couple, who lost their lives some 400 years ago and they take a rebirth to win the love game in this era. We will begin the regular shooting at Rajasthan from March 15."
"I have decided to reveal the storyline even before the launch of regular shoot as the gossip-mongers are spreading unnecessary rumours. There are several gossips in the film industry and media circles that we are going to put the title as Dheerudu but there is no truth in it. Likewise, there were gossips that popular heroine of yesteryears Sridevi is playing a role in this film and that was also false. There are absolutely no similarities to Om Shanti Om too. I watched Ram Charan's debut film Chirutha and keenly observed his body language and prepared a tailor-made subject. It is like a challenge for me" he added.
Ram Charan said, "I liked the story by Rajamouli and I have a lot of scope to prove my talents in this film. I am against fixing in a particular image and want to do different roles."
Kaajal said, "I am very happy for getting an opportunity to work under a big banner like Gita Arts and also it was my long time wish to work under Rajamouli's direction."
Dev Gill, Brahmanandam, Sunil, Sameer, Rao Ramesh are in the cast. Story is by V Vijayendra Prasad, music is by Keeravani, dialogues are by M Ratnam, camera is by KK Senthil Kumar, editing is by Kotagiri Venkateswara Rao, styling is by Rama Rajamouli, art is by R Ravinder and action is by Peter Haynes. While BVSN Prasad would be the co-producer, screenplay and direction are by SS Rajamouli.
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