Chiranjeevi, who has put in over 3 decades in the Telugu film industry as actor and producer, besides various other avatars, knows that visual presentation goes a long way in impressing his fans. So he has roped in some fresh talent that does not belong to any political camp to window dress his campaign by making some very insightful documentaries and ad films on Chiru and his newly-launched Praja Rajyam Party that would stand out from the usual crop of poll-time promos.
Sources say that Chiranjeevi met Srikanth Addela and conferred with the hot shot director about how best to present Praja Rajyam Party and Chiranjeevi's party ideologies. It seems that Srikanth Addela was brimming over with ideas for the ad films and documentaries that will centre on PRP's political campaign.
These sources also claim that Srikanth Addela is being remunerated handsomely for his work.
Srikanth Addela, who rose to fame with his low-budget teenage romance Kotha Bangaru Lokam, has now been roped in by Chiranjeevi to direct promotional films and documentaries focusing on his Praja Rajyam Party (PRP).