Trisha, the No. 1 heroine in Telugu film industry, doesn't seem to have even one film in hand in Telugu, excepting Nagarjuna's King being directed by Srinu Vaitla and produced by D. Sivaprasada Reddy under Kamakshi Kala Movies banner. This is her first film with Nag and Vaitla.
Her first flick Varsham was a major hit, after which she rose fast to the top of the heap in South Indian filmdom. She's continued to give hits like Nuvvostanante Nenoddantana, Athadu, Aadavari Matalaku Ardhale Veerule, Krishna and Bujjigadu. These hits strengthened her position as the No. 1 heroine in Telugu. Despite the onslaught of glamour dolls like Nayanatara, Ileana and Anushka, she retained the crown but no one seems to know the reason for her absence of late on the Telugu silver screen. When asked, she replied, "I got an opportunity to play opposite Kamal Hassan in Marmayogi. As I was forced to give bulk dates for that film, I had no option but to keep myself ready and not accept any other projects."
She continues to rule the roost even in brand ambassadorship as she is getting opportunities to represent several consumer products that include Scooty Pep Plus, Cadbury, Fanta and so on.