Subhash Rayal and Amruthavalli are playing the lead roles for Ishtapadithe (Premena) presented by Padala Venkata Reddy and produced by Padala Varalakshmi, R Surya Prakash, Polisetty Chandrasekhar and G Lakshminarayana Reddy on the banner of Varalakshmi Creations introducing M Srinivas as director.
Producers say, “Our film was almost complete but for the canning of a song. We shot the film at Rajahmundry, Ramachandrapuram, Yanam, Ravulapalem, Vizag, Araku and their surrounding areas. There are a total of five songs and the balance item number would be shot in Hyderabad. We are trying to explain how the youth is interpreting the words like attraction and liking. Besides entertainment, the film would also have a good message. Definitely the film could be watched by the entire family by sitting together. We will soon launch the audio."
Venumadhav, Krishna Bhagawan, Raghunatha Reddy, Vinod, Hema, Jeeva, Satyasri, Uma Reddy, Ragini, Gauthamraju, Junction Ramesh and others are in the cast. Dialogues are by Suresh, music is by Ravi Kiran, camera is by ESN Prasad, editing is by Srinivasa Reddy, while story, screenplay and direction are by M Srinivas.