Speaking on the occasion, Gangaraju said, "It is a fresh romantic thriller. In fact, I was not into the production for the past three years as I was not impressed with any of the stories after my last film Amma Cheppindi. However, I could not stop myself from producing the film after Srinivas narrated this subject. We will take up shooting in Hyderabad and later at Araku.
Genelia is playing a new dimension role. Though it is a thriller, it is not at all a mystery film. You have to wait till the release of the film about the subject. We have plans to release the film as a Dasara gift. Genelia says, 'I liked the script very much. I am playing the role of a teacher.' Hero Arun says, 'I played hero in the Tamil version of Happy Days and I played the Varun Sandesh's role in that language. I am playing the role of a story writer in Katha. I am thankful to the producer for selecting me for this role and for introducing me to the Telugu audiences."
Director Srinivas says, "I will try my best to enhance the image of 'Just Yellow' banner. Earlier, I gained experience in direction department by working for three films under Kodi Ramakrishna."
Prakash Raj, Raghubabu, Shafi, and others are in the cast. Cinematography is by Andrew, music is by SK Balachandran, art is by Ravinder, dialogues and production are by Gunnam Gangaraju.