Mast is Zee Motion Pictures' first film in Telugu. Directed by SV Krishna Reddy, Mast stars Sivaji, Siva Balaji and Anchal. The film's music launch was held at Rama Naidu Studios on 7th January. Saregama music label has bought the audio rights. In keeping with Zee's image as a media company that offers 'clean' entertainment, Mast is full of 'clean' fun and frolic.
During the ceremony, Sivaji declared that he was happy to work with SV Krishna Reddy. He said, "SV Krishna Reddy has given some peppy and modern music for this comedy entertainer. Suresh has become a producer with this film and I wish him all the best."
Singer Madhumita (of Mantra fame) said, "I got an opportunity to sing the songs in Telugu films after Mantra. I would like to thank SV Krishna Reddy for giving me a wonderful opportunity to work in Masti. My sister Prateechi, who is a part of Viva (a band), has also sung a song in this film."