The shooting of the film was formally launched at Daiva Sannidhanam in Film Nagar on Monday. The new chairman of Producers" Council M Shyamprasad Reddy gave the clap, while another senior producer Tammareddy Bharadwaja switched on the camera for the muhurat shot picturised on Posani Krishnamurali and Sraddha Arya.
Speaking on the occasion, director K Vasu says, “The title would be very apt for the subject and the hero"s characterization would suit best to Posani. Most of the shooting would be done in Hyderabad. But as per the demand of the subject, some scenes would be shot in Goa, Mumbai and Kolkata."
Posani Krishnamurali says, “Senior director K Vasu had brought many successful films and I am happy to work under his direction. He is like a legend and I wish the film would earn me a good name." Story is by Yarramsetti Sai, dialogues are by Dasari Brahmam, camera is by Anji, editing is by K Ravindrababu, while art is by MS Vasu.