Speaking on the occasion, Priyamani said, “I am happy to work with the same combination of my hit film Pellaina Kothalo. The movie is coming up with a good script. It is a matured love story and has a good message to the youth. The film explains the difference between love and attraction."
Keeravani said, “Let me compliment Madan who has given a new definition to the word love with his writings. I personally equate with Madan the great writer like Chalam as he has a similar attitude and mindset. Jagapatibabu would appear as a lover boy. The audiences can find a good performer in Priyamani once again in this flick. A hip-hop song has been shot in a novel way on Sunil in this movie."
Jagapati Babu said, “Madan is a director who would bring out a film of his choice without any compromise. Definitely the film would give him a big hit. Moreover, the film has been made as a big film in my career with heavy budget. The producer has not compromised on the quality. Definitely the film would pep up the business range of my films."
Director Madan said, “Jagapati Babu has played the role of a lecturer in women"s college and Priyamani"s character has been kept a secret. If the film turns a hit, the credit should go to the producers as they have not compromised on budget." One song was penned by Keeravani himself, while the other four lyrics have been written by Chaitanya Prasad. Hamsa Nandini, Chalapati Rao, Brahmanandam, Sunil, Ali, AVS, Dharmavarapu Subrahmanyam, Anita Nath and others are in the cast. Camera is by Surender Reddy, art is by Nagendra, while story, dialogues, screenplay and direction are by Madan.