Konchem
Ishtam,
Konchem
Kashtam,
also
referred
to
as
Konchem
Ishtamga,
Konchem
Kashtamga
(KIKK),
produced
by
Nallamalupu
Srinivas
(Bujji)
under
Lakshmi
Narasimha
Productions
banner
introduces
director
Kishore
(Dolly).
The
film
stars
Siddharth
and
Tamanna
in
a
very
beautiful
story
of
two
families
and
how
they
come
to
accept
their
children's
relationships.
Shankar-Ehsaan-Loy
have
composed
the
music
for
this
light-hearted
entertainer.
Being
their
debut
Telugu
album,
everyone
had
some
reservations
about
their
ability
to
understand
the
psyche
of
the
Telugu
audiences.
But
as
the
talented
trio
could
see
the
passion
and
drive
in
Bujji
and
Dolly,
the
musical
trio
decided
to
accept
the
project.
Shankar-Ehsaan-Loy
took
on
the
challenging
task
of
making
a
Telugu
film
album
that
didn't
sound
totally
like
a
Hindi
film
album
and
at
the
same
time,
they
wanted
it
to
be
different
from
regular
Telugu
albums.
The
musical
trio
feel
that
music
has
no
language
except
the
language
of
emotions
which
are
expressed
through
musical
notations.
Also
they
reason
that
their
musical
notations
are
given
voice
by
the
lyricists
who
write
the
words
for
the
songs.
They
have
worked
on
many
advertisement
jingles
in
South
India
in
the
course
of
their
career.
The
trio
works
as
a
team
though
each
has
his
individual
strengths.
Shankar
is
a
good
vocalist,
Ehsaan
is
a
guitarist
and
Loy
is
a
pianist.
Over
the
course
of
time,
their
strengths
have
merged
and
they
have
become
a
very
good
musical
team.