Siddharth and Shruti Hassan are pairing up for a Telugu film directed by Prakash Kovelamudi to be produced by his father and famous director K Raghavendra Rao under the banner of 'A Bellyful Of Dreams Entertainment" (ABODE) Pvt Ltd. Shriya Sharma, who played in several Hindi and Telugu films as a child artiste is playing another key role in the movie. The shooting of the film was formally launched at Ramoji Film City. Prominent director SS Rajamouli gave the clap, while Krishh of Gamyam-fame switched on the camera for the muhurat shot picturised under the honorary direction of K Raghavendra Rao.
Speaking on the occasion, Rajamouli said, “Prakash is going to portray very well known emotions amongst us in a novel manner. Siddhartha is playing a typical role, which has never before been done by any other artiste in recent times." Krish lauds Prakash saying, “He is the one who always strives and dreams for something different and novel." Shruti Hassan expressed her happiness for playing in a Telugu film and the film has a fantastic script.
Siddharth says, “Like his grandfather and father, Prakash too would take the Telugu cinema"s honour to national and international levels. The film is coming up with high technical values." Cinematography is by S Soundara Rajan, dialogues are by JK Bharavi and Ramesh Samala, editing is by Sravan, art is by Bhupesh R, concept artiste is Raj Gole, while story, screenplay and direction are by Prakash Kovelamudi.