Allu
Arjun
is
playing
the
hero
in
Varudu.
Of
course,
he
is
playing
the
role
of
a
bridegroom
but
who
is
playing
the
bride.
This
question
continues
to
remind
in
the
minds
of
audiences.
Surprisingly,
the
entire
publicity
campaign
of
the
film
is
being
undertaken
with
the
hero
alone
and
the
film
unit
is
maintaining
utmost
secrecy
without
revealing
her
photo
and
name.
However,
gossips
are
making
rounds
that
the
heroine"s
name
is
Uma
Mehra
or
Sohan
Singh.
Some
others
predict
that
concealing
the
heroine"s
name
and
photo
is
part
of
publicity
campaign.
Explaining
about
the
heroine,
director
Gunasekhar
says,
"As
the
story
demanded
we
kept
the
heroine
in
suspense.
It
is
not
at
all
a
new
technique
of
publicity
campaign.
Several
predictions
are
being
made
by
various
web
sites
and
channels,
but
all
of
them
are
just
predications.
It
would
be
nice
only
after
watching
the
bride
on
the
screen."