Executive producer Bharat Kumar says, “The film coming up with mercy killing in its backdrop is for the first time on Telugu screen has melodious music too. We will soon launch the audio. All the songs have high lyrical value and the film has many scenes that would touch the hearts of audiences. The emotions in the film would attract all classes of audiences."
Director says, “For the first time, I tried to explain the need for 'mercy killing" in this film. Krishnudu, Anna Zen, Metilda, Mike and others are in the cast." Dialogues are by Mohan Tummala, lyrics are by Imandi Rama Rao and Ravi Swaroopan, camera is by Ravi K Neerla, editing is by VN Reddy, music is by Ravi Swaroopan and Lavanya, story is by VN Satish, while direction is by Rohit S Abhyuday.