V V Vinayak, S S Rajamouli, BVSN Prasad and others attended the pooja function. The movie has been reportedly titled Rachcha. But the movie bosses are yet to confirm the title of the film.
The movie is directed by Surender Reddy and produced by BVSN Prasad on Sri Venkateshwara Cine Chitra banner.
Junior NTR and Tamanna Bhatia starrer movie was launched yesterday morning at Annapurna Studios, Hyderabad. Interestingly, NTR himself tapped the clap for the first shot.